01Revenue leadership
Test whether a market thesis produces recognizable accounts without widening criteria after seeing the result. Define industry boundaries, company-stage proxies, event recency, geography, and exclusions before searching.
Acceptance question: Would the team still call this account a fit if the funding or hiring event were removed?
02RevOps
Resolve company identity before enriching routing fields. Preserve source timestamps, transformation rules, fallback order, and an explicit unknown state when connected providers disagree.
Acceptance question: Can an operator explain which source changed each CRM field and reverse it?
03SDR management
Prepare concise account briefs containing dated profile activitys, role rationale, relevant operational context, and open questions. Keep research separate from drafting, approval, and sending.
Acceptance question: Can a representative distinguish fact, inference, and an unsupported personalization claim?
04GTM engineering
Evaluate package behavior, secret storage, data permissions, rate limits, retries, output schema, destination retention, and deletion. Begin in a test environment with a known cohort.
Acceptance question: Can the workflow fail safely without leaking a credential or silently accepting a weak match?